Your Ad Account Doesn't Have a Traffic Problem. It Has a Structure Problem.
I diagnose and rebuild Meta ad accounts using a systematic, structure-first framework, not guesswork or automated rules left to drift. If there's a leak costing you money, I find it and fix it.
- 100% Personally ManagedNo team, no hand-offs
- Elite-Certified StrategistMeta Ads certified
- Free Trial SprintSee real work before you pay
- Meta Ads SpecialistFacebook & Instagram only
Your Ads Shouldn’t Be a Black Box.
Most businesses don't have a Facebook or Instagram problem; they have an accountability and structure problem. Here are the 6 structural bottlenecks draining campaign profits.
Wasted Spend on Unqualified Traffic
You're paying for clicks from people who were never going to buy. Left unguarded, Meta's algorithm chases the cheapest clicks it can find, burning your budget on low-intent scrollers who never open their wallets.
Premature Creative Fatigue
Your best-performing ad quietly stops working, often within two weeks, because there's no system feeding it new hooks, angles, and formats before people get tired of seeing it.
Zero Attribution Clarity
You can't tell which ads are actually making you money. Privacy changes and platform gaps make it nearly impossible to trace exact campaigns or creatives back to real bottom-line revenue.
Abandoned Campaigns & Ignored Accounts
Your account gets set up once, then forgotten. Agencies build automated rules and step away, letting cost-per-acquisition spikes eat through your margin for days before anyone notices.
Broken Pixel & Server-Side Tracking
Meta is optimizing toward numbers that aren't even real. Faulty Conversions API setups feed incomplete purchase data back into the platform, blinding the algorithm and wrecking your targeting accuracy.
Scaling That Destroys Your ROAS
Spending more doesn't always mean earning more. Doubling your daily budget without addressing creative breadth or audience saturation causes acquisition costs to double while revenue stalls.
Not sure which of these is costing you the most?
Engineered for Predictable Return on Ad Spend
Every deliverable directly serves one goal: generating verified, profitable revenue from your Meta campaigns. No fluff, no unrequested add-ons, no junior delegate handoffs.
Campaign Strategy & Account Structure
A complete, ground-up rebuild of your Meta ad account designed to eliminate wasted budget, prevent your ads from competing against each other, and target high-intent buyers from day one.
Business outcomeA clean, leak-free account structure built for reliable return on investment from day one.
- A complete audit and rebuild of your account structure so nothing overlaps or competes against itself (taxonomy rebuild + audience segmentation)
- Ad sets built so they stop cannibalizing each other’s budget (consolidated ad set framework)
- Tracking wired correctly from day one, so Meta sees your real purchases (Advanced CAPI + Meta Pixel offline events)
- Ad copy and offer positioning built around what your specific customers actually respond to
Creative Testing & Optimization
A disciplined, continuous creative pipeline that rapidly tests new visual angles, hooks, and messaging to identify winners before ad fatigue damages your margins.
Business outcomeA continuous supply of validated winning creatives that keep fatigue at bay and drive down acquisition costs.
- New creative tested in structured batches, isolated by concept and hook, so you know exactly what’s working (Dynamic Creative Testing sprints)
- Testing across every high-performing format: UGC, founder-led video, static cards, and carousels
- We track whether people actually stop scrolling and keep watching (3-second hook rate + hold rate analysis)
- Underperforming ads get cut within 48 hours, not weeks later
Scaling & Retargeting
Controlled budget scaling protocols that systematically grow your customer volume without eroding your unit economics or spiking your cost per sale.
Business outcomePredictable scale into 5-figure and 6-figure monthly budgets while safeguarding baseline profit margins.
- Budget increased in a way that’s calibrated to your actual profit margin, not just a percentage rule
- Your funnel structured so top, middle, and bottom-of-funnel ads each do their job without competing
- Recent buyers automatically excluded, so you’re never paying to re-target someone who already bought
- Expansion into your highest-value lookalike audiences as you scale
Reporting & Performance Analytics
Transparent, executive-level reporting that tracks real cash collected and actual customer acquisition costs instead of platform-reported vanity clicks.
Business outcomeTotal clarity into exact cost per acquisition, customer lifetime value, and cash flow return.
- A live dashboard connecting what Meta says you spent to what actually hit your bank account
- One blended number that tells you if you’re actually profitable (Marketing Efficiency Ratio + first-party attribution)
- A weekly video walkthrough explaining exactly what changed and why, rather than just a screenshot
- Visibility into who’s coming back and buying again, not just who clicked once
From Account Audit to Profitable Scale
A battle-tested 4-phase optimization framework built to eliminate wasted spend before turning up budgets.
New partnerships begin with Phases 1 and 2 as a free trial engagement (details in the FAQ below).
- 01Free trial sprint
Diagnose
We audit your past campaigns, pixel setup, creative history, and customer journey to identify the exact leaks where ad budget is being lost.
- 02Free trial sprint
Launch
Deploy a clean account structure, tested offer copy, fresh creative batches, and tracking that actually works.
- 03Ongoing partnership
Optimize
Daily account management, disciplined pruning of losing ads, and ongoing creative testing to consistently drive down your cost per customer.
- 04Ongoing partnership
Scale
Methodically increase daily ad spend on proven winners, expand to broader audiences, and safeguard your profit margins as volume grows.
Strategy. Experience. Real Results.
Direct, senior-level Meta Ads management without the agency overhead, unreturned emails, or junior delegators.
Better Targeting
Reach prospects who are actually ready to buy using disciplined audience exclusions, high-intent interest layering, and algorithm-trained broad targeting.
Lower Ad Costs
Eliminate wasted spend on placements that don't convert, and lower your acquisition costs with creative built to convert, not just look good.
Higher Conversions
Create seamless continuity from the first second of your ad to the final step of your checkout or booking form so interested prospects follow through.
More Time for You
Complete, day-to-day management of your campaigns, creative direction, and performance tracking handled directly by a senior strategist, not passed to a junior intern.
Precision Training. Direct Accountability.
Elite-Level Certification
I completed an elite-level Meta Ads certification covering account structure, creative testing systems, and ROAS diagnosis. These are the same frameworks I apply to every account I manage.
100% Personal Management
Every account I take on is managed personally by me. No team, no hand-offs, no junior delegate quietly running your campaigns while you talk to an account manager.
Free Trial Sprints
Because I’m early in building my public track record, every new partnership starts with a free trial sprint (usually 1 to 3 weeks, never more than a month) so you see real, documented work on your own account before any money changes hands.
Latest Articles for Meta Advertisers
Practical, no-fluff teardowns of why campaigns underperform and the exact technical adjustments required to restore profitability.
Facebook Ads for Roofing Companies in Colorado: What Homeowners Want
What makes Colorado homeowners hesitate before booking a roofer? Preview the research and get 8 ad angles to guide your next Facebook or Instagram campaign.
Is Your Meta Ads Manager Actually Good? (The 90-Day Performance Audit)
How to evaluate whether your media buyer is driving net-new profit or simply coasting on autopilot while collecting a monthly fee.
10 Critical Questions to Ask Before Hiring a Meta Ads Manager
The exact vetting questions to ask any media buyer before handing over your ad account, pixel data, and growth budget.
Frequently Asked Questions
Straightforward answers about strategic scope, fees, audit process, and delivery methodology.
- Trial sprint
- Free, 1–3 weeks
- Min. ad spend
- $2,000 / month
- Creative
- Provided by you
- Platform
- Meta only
The audit is an objective, 30-minute deep dive directly into your Meta Ad Account and conversion funnel. We examine your account structure, audience overlap, tracking accuracy (Conversions API and event match quality), creative fatigue cycles, and actual cost per acquisition. You will receive an actionable, prioritized checklist of immediate quick-wins and structural fixes with zero pressure and zero obligation.
Every new partnership starts with a free strategy call, followed by a free trial engagement (typically 1 to 3 weeks depending on your account's needs, capped at one month). It's a focused, high-leverage sprint on your account's biggest fixes, not a full day-to-day takeover, and there's no cost to you during this period. In exchange, I ask for the right to feature verified results as a case study on this site once we've hit measurable wins.
If the trial proves it's worth continuing, we discuss retainer terms together at that point, tailored to your account's specific needs and the results we've already achieved, not a fixed one-size-fits-all rate. Read the full pricing breakdown →
I recommend a minimum of $2,000/month in ad spend. That's enough to properly test across the top, middle, and bottom of your funnel without starving any one stage. Below that threshold, it's difficult to gather enough data to optimize with real confidence.
Wondering if a smaller budget can still work? See our guide to running Facebook ads on a tight budget →
Creative assets are provided by the client. You'll provide the necessary videos, images, graphics, and other brand assets, while I handle the ad strategy, copy direction, campaign setup, testing, and ongoing optimization.
I'll also provide clear creative guidance and recommendations on what angles, messaging, and formats to test so we can continually improve campaign performance. Read key vetting questions to ask before hiring an ads manager →
Right now I specialize exclusively in Meta (Facebook and Instagram advertising). I'd rather be excellent at one platform than average across five. That focus is what lets me go deep on tracking, creative testing, and account structure instead of spreading thin.
Evaluating specialized strategists vs. full-service agencies? See what questions to ask before you decide →
Ready to Fix Your Ad Account?
Book a complimentary strategy call. We'll look directly at your account, diagnose where you're losing money, and decide whether a free trial sprint makes sense for your business.
No pitch decks. No aggressive follow-ups. Just an honest look at your numbers.